Entries in Terms of Service (2)


After User Uproar, Instagram Apologizes and Reverts to Old Terms of Service

THOMAS COEX/AFP/Getty Images(NEW YORK) -- Instagram has snapped to it.

Earlier this week, after users lashed out against Instagram's updated terms of service, which implied the company might sell user photos and place them in ads, Instagram's CEO, Kevin Systrom, promised to revise the terms. On Thursday, he announced that not only is he sorry for the confusion, but the company will keep the previous wording.

"It became clear that we failed to fulfill what I consider one of our most important responsibilities -- to communicate our intentions clearly. I am sorry for that, and I am focused on making it right," Systrom wrote on Instagram's blog Thursday night. "Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010."

The clause users were most concerned with was one that implied Instagram would allow users' photos to appear or be displayed in advertisements. Systrom cleared up that concern.

"I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don't own your photos -- you do," he said.

After hearing of the new terms, many users were up in arms and said they planned to quit the service -- including a few celebrity users. Even after Systrom's original response, National Geographic and other large brands said they would reevaluate their use of the service.

"Instagram needs to do some serious damage control to repair what was a pristine, 'for the users' brand," Patrick Moorhead, principal analyst at Moor Insights & Strategy, told ABC News.

Regardless, Instagram, which Facebook bought for $1 billion, will begin to start advertising. It just might do it in some different ways.

"Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work," Systrom said.

"Instagram, like all mobile properties, needs to drive revenue and they will turn to advertising," Moorhead said. "This will turn away some users at first but, like Facebook and Twitter, users will adjust and not flee en mass."

Copyright 2012 ABC News Radio


Instagram Responds to Backlash, Says It Won't Sell User Photos

THOMAS COEX/AFP/Getty Images(NEW YORK) -- Instagram has heard the mass outrage (including the celebrities') in response to its new terms of service, and says it will clear things up.

After confusion over its new Terms of Service, which implied Instagram might sell photos to advertisers, Instagram CEO Kevin Systrom responded Tuesday afternoon in a blog post. Systrom said that he and the company are "listening" and that they plan to "modify specific parts of the terms to make it more clear what will happen with your photos."

The part that most users will be happy to hear? "It was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear."

He also said he wants to clear up the confusion about Instagram's intent to put anyone's photos in ads. "The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we're going to remove the language that raised the question."

Systrom does say advertising will make its way to Instagram's platform and that the company would like to "experiment with innovative advertising that feels appropriate on Instagram." Instagram was purchased by Facebook in April for $1 billion; the company has not been profitable.

Copyright 2012 ABC News Radio

ABC News Radio