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Thursday
Oct212010

Man Made Stylish: Service for Men Who Hate to Shop

Courtesy - Getty Images(CHICAGO) -- A new Chicago-based service called Trunk Club that's part Fifth Avenue, part Silicon Valley, aims to take the guesswork, the legwork and the aggravation out of shopping for professional men.

The Web-based service, which calls itself a "designer clothing outfitter," takes a man's measurements over the Internet, sends him skads of clothes via FedEx and offers guys the complimentary two cents of a personal stylist, over Skype.

"Walking into a large and overwhelming shopping environment just is not that fun for guys," said Brian Spaly, CEO of Trunk Club.  "Women are more programmed to browse and enjoy sort of that aspect of sort of walking around and the art of shopping, and they're better at it than we are."

When Dan Spradling a 25-year-old who works in finance, moved from a small town in Michigan to New York City for a new job, he quickly realized he'd have to up his sartorial game.  Spradling, who regularly rocked cargo shorts when he wasn't at work and considered himself well-dressed if his shorts were hole-free, signed up for the service.

"They don't let you into clubs in sweatpants and flip flops,'' said Spradling.  "So unfortunately, I did have to get some clothes and real shoes." 

Trunk Club members join on the Internet and explain their needs. Then FedEx delivers a box of hand-picked items.

While Trunk Club Lead Stylist Michael Barkin watched via Skype, Spradling recently modeled his first batch of clothes.

As Spradling tried on a green plaid Ben Sherman shirt, Barkin told him, "I'm basically going to walk you through each different piece and how to wear it and what it'll coordinate with."

No driving.  No lines.  No endless on-line browsing.

Consultations and shipping are free, and customers can return what they don't want without paying for shipping.

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