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Entries in tweet (3)

Friday
Jul202012

Twitter Backlash After Online Retailer Posts ‘Clueless’ Aurora Tweet

KIMIHIRO HOSHINO/AFP/Getty Images(NEW YORK) -- Online shopping site Celeb Boutique took advantage of the trending topic, #Aurora, following the mass movie theater shooting in the small Colorado town, causing a stir of angry responses from Twitter.

“#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;),” the boutique tweeted, along with a link to buy the dress on the company’s website.

Upset users responded, “WHAT IS WRONG WITH YOU GUYS,” and “Wow. Clueless much?”

After nearly thirty minutes, the offensive tweet was removed from the company's timeline, which also offered a five tweet apology.

"We didn't check what the trend was about hence the confusion, again we do apologise," one tweet read.

"We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets," the company said in a series of tweets before adding, "Again we do apologise for any offense caused this was not intentional & will not occur again. Our most sincere apologies for both the tweet and situation."

ABC News could not reach the company for comment.

Copyright 2012 ABC News Radio

Friday
Dec092011

Twitter Begins to Roll Out New Layout

NICHOLAS KAMM/AFP/Getty Images(SAN FRANCISCO) -- Twitter has begun to roll out the latest redesign to its website, and chief among the changes are the tabs across the top of the screen.

As opposed to the current layout with the tabs "Home," "Profile," "Messages," and "Who To Follow" up top, the new version of the social networking site maintains the "Home" tab but includes "Connect" and "Discover."

Twitter says the "Connect" tab is, "the place to see who has followed or mentioned you, retweeted or favorited one of your Tweets."  The "Discover" tab allows users to see results reflecting their interests based on their location, what they follow and what's going on in the world, the company says.

[CLICK HERE TO LEARN MORE ABOUT TWITTER'S REDESIGN]

Another noticeable change is a new column-style format that divides current sections like "Who To Follow" and "Trends" into boxes. The redesigned layout also flips the current placement of users' timelines of tweets, moving it from the left to the right side.

Twitter says the new look will be unveiled on its site over the next few weeks, but it's immediately available on its apps for iPhone and Android.  Users who download and log into the updated Twitter apps on their cellphones will also be granted early access to the redesign on their computers.

Copyright 2011 ABC News Radio

Thursday
Feb032011

Kenneth Cole in Hot Water Over Tweet About Egypt Protest

Photo Courtesy - NICHOLAS KAMM/AFP/Getty Images(NEW YORK) -- The Internet is outraged over a major league fashion faux pas.

Someone at Kenneth Cole sent a tweet Thursday morning that used the civil unrest in Egypt to promote the fashion house's new spring collection.

The tweet, sent out just after 10 a.m. ET, read in its entirety: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC"

Whoever wrote it also made use of the Cairo hashtag -- #Cairo -- used on Twitter to help people follow the topic more easily, a breach of Twitter etiquette.

According to the bio on the Kenneth Cole account, tweets signed "KC" are written by Kenneth Cole himself.

Multiple calls to the company by ABC News were not returned.

Reaction on Twitter was swift and overwhelmingly negative, even including a few calls for boycott.

The tweet rubbed thousands of people the wrong way -- they denounced it as tone deaf at best, cynically tacky at worst -- for exploiting a democratic movement in which people have died in order to sell shoes and handbags.

Already, a parody Twitter account exists, much along the lines of the fake BP publicity account that popped up during the massive Gulf oil spill last year.

"Iran is enriching uranium. Our shoes will enrich your suits," reads one of "@KennethColePR's" less offensive tweets.

Two hours after the offending tweet sent thousands of Web surfers into a tizzy, "KC" issued an apology tweet: "Re Egypt tweet: we weren't intending to make light of a serious situation. We understand the sensitivity of this historic moment - KC"

Still, while the Internet's tongue clucking went into overdrive, the markets didn't even blink.

On a day where the rest of the S&P 500 was relatively flat, four hours after the kerfuffle erupted, Kenneth Cole shares were up almost 2.5 percent. 

Copyright 2011 ABC News Radio







ABC News Radio