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Entries in University of Colorado Business School (1)

Friday
Oct222010

Video Games More Than Just Games

Photo Courtesy - Getty Images(DENVER) -- New research from the University of Colorado finds an employee trained with video games may do a better job than one trained in a more traditional way.  The University of Colorado Business School-Denver study finds workers trained on video games have better skills and retain information longer than those trained in less interactive ways. 

Researcher Dr. Traci Sitzman spent a year reviewing data from multiple studies to determine video-game-trained workers have 11% more factual knowledge than their co-workers, 14% more skill-based knowledge and 9% better retention. Sitzman says until now the information had never been interpreted to prove the benefits, but many businesses were using video games, based on hunches and experience.

Among the businesses that believe in the video games approach are Cold Stone Creamery, which was losing money because workers were over-filling ice cream cones and Miller Brewing, which has developed a game called Tips on Tap to teach bartenders how to draw a perfect glass of beer. 

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