SEARCH

Entries in Unplug Day (1)

Friday
Mar042011

Isn't It Ironic? 'Unplug Day' Gets Smartphone App

Apple Inc.(NEW YORK) -- If you're a smartphone-toting technophile chances are you're used to "checking in." But a new application wants to give you a way to "check out" -- at least for the next 24 hours.

To help people observe the second annual "National Day of Unplugging," which starts at sundown Friday, the non-profit Jewish network Reboot launched a smartphone application to remind people to turn off their phones and send messages to friends about their decision to go off the grid.

"We're not anti-technology. We completely recognize the value and importance of technology in today's world in connecting people and for work," said Amelia Klein, program director for Reboot. But "people are saturated with technology, it consumes our lives ... The Sabbath Manifesto and the National Day of Unplugging asks people to take stock of their lives … take a pause from our frenetic existence, unplug and reconnect with the things most important to us."

The Sabbath Manifesto "Check Out" app, is like the "inverse" of location-based social network Foursquare, said Klein.

Instead of letting friends know that you've arrived at a particular place, the app automates outgoing messages to Twitter and Facebook to tell friends that you're taking a temporary break from technology.

The irony of using a high-tech app to promote a no-tech day is not lost on its founders.

"We realize the irony of using social media to get the word out but it's been successful for us in reaching a wide audience and encouraging people to unplug," said Klein.

The app is available for Android phones, Blackberrys and iPhones by texting REBOOT to 738674.

Copyright 2011 ABC News Radio







ABC News Radio