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Entries in video (6)

Tuesday
Apr162013

Kmart's 'Ship My Pants' Video Goes Viral

Photo by Tim Boyle/Getty Images(NEW YORK) -- An advertisement for Kmart’s free shipping for loyalty members has gone viral, using wordplay in a crude joke that has resonated with the masses.

The 35-second video was published on YouTube five days ago and has more than 10 million views.

“I think it’s one of the largest number of views we’ve had,” said Kmart spokeswoman Shannelle Armstrong-Fowler.

Of the 60 videos on the Kmart YouTube site, the video has nearly 100 times as many views as the second-highest video, showing designer Eddie Ross decorating a Christmas tree.

The viral ad starts with a dad speaking with a Kmart worker:

“Ship my pants? Right here? Ship my pants, you’re kidding,” the dad says.

“You can ship your pants right here,” the worker says.

The ad then has a number of other characters proudly saying they’ve shipped their products.

Armstrong-Fowler said the video will air as a television commercial on select cable networks later this week or early next week.

“We are so excited our customers have responded in such an overwhelmingly positive way,” Armstrong-Fowler said.

The ad is a promotion for a free-shipping feature available to Kmart’s Shop Your Way customers. The feature allows customers who signed up for the free membership program to receive free shipping on 65 million products if they can’t find them in Kmart stores.

“If you want a dress in a size small that’s not in stock, we can order it in the store and have it shipped free of charge,” Armstrong-Fowler said.

Other features of the membership program include e-receipts and price advantages. Armstrong-Fowler declined to say how many Shop Your Way customers Kmart has.

In terms of the ad’s appeal, Larry Woodard, advertising columnist with ABC News and CEO of Graham Stanley Advertising, was more skeptical.

“It’s an old joke and there are a lot of commercials that have used this tactic,” he said.

 

Copyright 2013 ABC News Radio

Tuesday
Jun122012

Bing Adds Qwiki Video to Search Results

Bing/Qwiki(NEW YORK) -- A few weeks after launching its revamped interactive video and multimedia format, Qwiki is teaming up with Microsoft’s Bing search engine to display Qwiki results right on Bing search pages.

For instance, if you search for the term “Lisbon” on Bing now, in addition to the regular blue links, you will see Qwiki’s entry on Lisbon embedded right in the search results. You will be able to play the Qwiki inline on the page.

“Qwiki’s integration into Bing combines search and video – two of the biggest trends in Internet history – into a powerful platform that for the first time ever, turns search results into interactive, playable experiences,” Qwiki founder and CEO Doug Imbruce said.

Qwiki is integrating close to 3 million Qwikis into Bing’s search engine. But those Qwikis don’t include the new format that launched in May, which ABC News has begun to use on its own site. The Qwikis integrated into the Bing results are machine-generated and feature a robotic, computer-based narrator. Qwiki plans to integrate the newer format soon.

“Eventually, any web site owner will be able to leverage this experience to generate higher engagement within their search results,” Imbruce said.

Bing recently revamped its search interface, adding social (Twitter and Facebook) and Encyclopedia Britannica integration. Google has recently made it easier to see search results right on the page with its Knowledge Graph.

Copyright 2012 ABC News Radio

Tuesday
Jan102012

CES Live Blog: 2012 Consumer Electronics Show in Las Vegas

Daniel Acker/Bloomberg via Getty Images(LAS VEGAS) -- The 2012 International Consumer Electronics Show is underway in Las Vegas. ABC News technology producer Andrea Smith is there and live-blogging via Twitter the news from various press events. Follow her and all the day's news in the application below.

Copyright 2012 ABC News Radio

Monday
Jan092012

Live Blog: 2012 Consumer Electronics Show in Las Vegas

Ethan Miller/Getty Images(LAS VEGAS) -- The 2012 International Consumer Electronics Show is getting underway in Las Vegas. ABC News technology producer Andrea Smith is there and live-blogging via Twitter the news from various press events. 

Copyright 2012 ABC News Radio

Saturday
Apr022011

Go Daddy CEO to ABC News: Elephant Hunt 'Nothing to Be Ashamed Of'

Michael Buckner/Getty Images for Celebrity Fight Night(SCOTTSDALE, Ariz.) -- Go Daddy CEO Bob Parsons has a message for those outraged by a four-minute video of an elephant hunt in Zimbabwe on his Go Daddy video site.

"I think if you had all the facts and you knew exactly what was going on and the difference it makes in these people's lives there," he told ABC News Radio, "you'd feel completely different."

Parsons has said he participated in the hunt because the elephants were a nuisance destroying crops the local population depended upon for sustenance and even threatening the lives of villagers. Therefore, his hunt solved two problems, he suggested.

"First they have their crops," he told ABC News Radio, "and they get to eat the elephant."

Parsons always has welcomed buzz and controversy around his racy Super Bowl commercials. But backlash against his recent video could damage his company's place as the number-one Internet domain name company.

This week, People for the Ethical Treatment of Animals (PETA) said it will close its account with Go Daddy and is encouraging other account holders to do the same.

Parsons has defended the hunt in the media. He said that a local farmer asked him to hunt the elephants that were destroying crops on his farm and leading to growing hunger in the area. He added that critics misunderstood his intent in posting the video.

"It's certainly nothing to be ashamed of," he told ABC News Radio. "And I think it just should be recorded, for nothing else, for people to see what goes on over there."

"This is not the kind [of elephant] that you see on Disney," he added. "I mean, these are not gentle creatures. I mean, these are wild animals."

Go Daddy, based in Scottsdale, Ariz., says it manages half the websites in the country and has 2,950 employees.

A Go Daddy competitor, Namecheap, is inviting attention to the elephant controversy and has launched a promotion in which you can transfer your account for $4.99. Namecheap added that it will donate $1 to Save the Elephants.

Copyright 2011 ABC News Radio

Thursday
Mar102011

Last Chance for Blockbuster?

Blockbuster Inc.(NEW YORK) -- Thursday is a critical day for Blockbuster as the video rental chain must convince a federal bankruptcy judge in New York it deserves one more chance to survive.

Several movie studios are expected to tell the judge Blockbuster should be forced out of business. They're owed millions for and other products shipped to Blockbuster that never sold.

The video rental stores are losing money and the future for 20 thousand employees hangs in the balance. At least ten separate groups of investors may want to buy Blockbuster. The judge will decide whether the company is worth saving. 

Copyright 2011 ABC News Radio







ABC News Radio