(SANTA MONICA, CA) -- The extremely popular videogame Call of Duty: Modern Warfare 3 set a new industry record on Friday, grossing more than $400 million on its first day in stores.
The game is one of the video game industry’s biggest franchises. It is the eighth installment in the annual military action series and sold 6.5 million units in one day.
The average price for the game is around $60.
As for past entries, 2010’s Call of Duty: Black Ops generated $360 million in sales on its first day, while 2009’s Call of Duty: Modern warfare 2 generated $310 million.
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