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Thursday
Apr212011

Directors Release Open Letter Protesting VOD Service

Comstock Images/Thinkstock(LOS ANGELES) -- Several of Hollywood's most successful directors have issued an open letter stating their opposition to a new video-on-demand service that will allow customers to rent some movies just 60 days after they open in theaters, for approximately 30 dollars. The Hollywood Reporter says James Cameron, Peter Jackson, Kathyrn Bigelow, Michael Bay, Guillermo Del Toro and Todd Phillips are just a few of the 23 directors and producers who signed the letter in conjunction with the National Association of Theater Owners, asking "for a seat at the table" to "hear the studios' plans for how this new distribution model will affect the future of the industry that we love."

The letter contends that the DirecTV service, which launched Thursday with the Adam Sandler-Jennifer Aniston comedy Just Go with It and will be made available to its high-definition customers, will cost movie theaters a significant amount of money. It argues, "What sells for $30-a-viewing today could be blown out for $9.99 within a few years. If wiser heads do not prevail, the cannibalization of theatrical revenue in favor of a faulty, premature home video window could lead to the loss of hundreds of millions of dollars in annual revenue. Some theaters will close."

Customers who rent a movie using the new service will be able to watch it as many times as they want for 48 hours.

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ABC News Radio