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Entries in VW (2)

Monday
Feb042013

Controversial Volkswagen Super Bowl Ad Gets Viewer Approval

Obtained by ABC News(NEW YORK) -- One of the most discussed ads going into the Super Bowl was a Volkswagen spot that had drawn charges of being culturally insensitive or even racist, but viewers appeared to disagree with those claims Sunday night.

Critics made much ado about the commercial that featured a white American from Minnesota speaking Jamaican patois in a broad accent.  The American, an office worker who owns a new Volkswagen Beetle, tries to cheer up his colleagues by uttering happy phrases.

The worker then takes his colleagues for a ride in his new VW.  Their demeanors improve dramatically.

The spot, titled “Get Happy,” is set to Jamaican singer Jimmy Cliff’s rendition of  “C’mon, Get Happy,” the theme song from the TV series The Partridge Family.

Some billed the ad as racist, but many on Twitter apparently did not agree.  A few Twitter users questioned the tone of the commercial, but most who saw it during Sunday night’s Super Bowl were appreciative.

@NicaSalas tweeted, “I need a #VW…. So I can have Jamaican accent,” while @missjenn_03 added, “Hahahaha! #VW commercial is awesome.”

“I don’t see how that was racist #vw #SBcommercials,” noted @NicoleWitherell.  

@mesgreene wrote that she loved the commercial: “In no way do I feel it’s racist, stupid media. Always a negative dig on a positive idea. #Goodvibes”

And Jamaicans apparently agree.  In fact, the island’s government is behind the spot.

“I think this is a very creative commercial which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally,” Tourism Minister Wykeham McNeill has said in a statement.

Volkswagen has stood by the commercial.  Since it was posted to YouTube on Jan. 27, the commercial has been viewed more than seven million times.

Copyright 2013 ABC News Radio

Tuesday
Jun262012

Edible Product You Never Knew Volkswagen Made

ABC News (BERLIN) -- Jettas, Beetles, Passats and…hot dogs? Since the 1970s, Volkswagen has been producing currywurst at its Wolfsburg plant butchery in Germany.

Currywurst is a type of pork sausage that is popular in Germany as a fast food item. It's served with a sauce made from ketchup or tomato paste and curry powder.

VW buys the meat for its currywurst from German farmers and uses it in its secret recipe.

In 2011, 4.8 million VW currywursts were sold.

Originally the product was only available to employees and visitors of the VW theme park in Germany, Autostadt. Now, the company has made the hot dogs available at a museum dedicated to currywurst -- the Deutsches Currywurst Museum Berlin.

In the late 1990s, VW worked with a specialist from Kraft to create a ketchup line. The demand for the ketchup grew and the company went from producing 20,000 bottles to 425,000 bottles per year.

Copyright 2012 ABC News Radio







ABC News Radio