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Entries in Wrangler (2)

Wednesday
Jan162013

Wrangler Introducing First-Ever Line of Moisturizing Jeans

Wrangler(LONDON) -- They’re smooth, they’re silky and they promise to leave your legs feeling soft for days after you’ve worn them.

We’re talking about Wrangler’s newest line of jeans. It’s called Spa Denim -- jeans infused with high-performance skincare ingredients to keep your legs from cracking from the sometimes dehydrating effect of wearing denim.

Denim lovers can get their favorite skinny pair from a choice of three lines including Aloe Vera, Olive Extract and Smooth Legs. The price: a cool $140.

Model Lizzie Jagger is featured on the U.K. Vogue website wearing a traditional skinny pair.

“They definitely feel cooler than regular jeans,” said Lizzie Jagger in an online promotional film. “After a day wearing them, my legs feel great -- they come out feeling more silky than usual.”

The effects of the moisturizers can last up to 15 days after your first wear, according to Vogue. After day 15, spa denim fashionistas will be able to purchase a spray formula that will keep legs feeling silky-smooth for up to 97 wearings.

But don’t expect soft legs so soon. These smooth threads won’t be available until Jan. 28 through ASOS, an online retailer based in the U.K.

Copyright 2013 ABC News Radio

Monday
Nov072011

Jeep Markets 'Call of Duty' Wrangler in Time for Game's Release

Chrysler Group LLC(AUBURN HILLS, Mich.) -- You've played the game, and soon you'll be able to drive the car.

Just in time for the midnight release of Call of Duty: Modern Warfare 3, Jeep launched an extensive ad campaign on Monday to promote its latest Wrangler model, inspired by the popular video game.

The new marketing strategy encompasses traditional TV and print advertisements, as well as an online sweepstakes on Facebook and billboards that will change displays by day and night.  The technologically-advanced billboards will be on display in Los Angeles, New York and Chicago.

“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing Call of Duty: Modern Warfare 3 and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,” Olivier Francois, chief marketing officer of Chrysler Group LLC, said in a statement Monday.  “The production team for the TV commercial consisted of award-winning motion picture talent and the set was created with detailed elements taken directly from the game."

According to AdAge.com, the campaign is said to cost an estimated $10 million.

The new limited edition Wrangler -- tagged, "The toughest vehicle in the world. Any world." -- will hit Jeep showrooms next month.  It will be sold as a two-door and four-door model, with suggested retail prices of $36,495 and $40,070, respectively.

The 4x4 SUV will feature 32-inch off-road tires; Call of Duty: MW3 Special Edition graphics on the front fenders and spare tire cover; Call of Duty logos on the seats, dashboard grab handle and floor mats; and will come in either black or bright silver.

Call of Duty: Modern Warfare 3 hits shelves Tuesday.

Copyright 2011 ABC News Radio







ABC News Radio