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Saturday
Sep102011

Lululemon’s Success Inspires Gap, Nike and Nordstrom to Rethink Yoga 

Benjamin Norman/Bloomberg/Getty Images(NEW YORK) -- Rising star in yoga apparel, Lululemon Athletica, has Gap, Nike and Nordstrom launching yoga-inspired, Lululemon-like lines of their own.

Bloomberg News reports that retail giants like Gap are jumping on board the pricey spandex bandwagon, and are launching $60 women’s yoga tops of their own at their Athleta stores and offering free yoga classes as well—another popular Lululemon trend.

Nike’s Salvation chain is offering $64 training capris and a yoga-studio style similar to those found in Lululemon.

Nordstrom’s Zella line has hired a Lululemon to recharge their yoga apparel.

Despite the current economic climate that has many penny-pinching shoppers hunting for bargains, U.S. sales of women’s athletic clothing rose 2.6 percent in 2010 to $30.5 billion, according to market researcher NPD Group that said the trend is driven 100 percent by Lululemon.

Copyright 2011 ABC News Radio







ABC News Radio