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Target Releasing Its Own E-reader

PRNewsFoto/Target(NEW YORK) --  Target has announced its throwing its hat in the ring of the e-reader competition.

The retail giant plans to sell a new device comparable to Amazon's Kindle device and Barnes & Noble's Nook e-reader.

The device, called the iriver Story HD, will be the first e-reader to fully integrate with Google's eBooks platform.

In a statement, Target said the device will cost $139.999 and go on sale July 17.

According to reports, the device is slim and lightweight with a high-resolution screen and access to thousands of Google eBooks.

Target also sells the Kindle as well as e-readers by Sony, Kobo, and Pandigital, along with Apple Inc's iPad tablet computer.

Copyright 2011 ABC News Radio

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