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Target to Match Prices of Online Competitors Year-Round

Tim Boyle/Bloomberg via Getty Images(NEW YORK) -- Stung by fierce competition from its online rivals, Target is now making a year-round pledge to match low prices customers find on identical products at other sites.

In a press release Tuesday, the Minneapolis-based retailer explained the new policy: "If a guest buys a qualifying item at a Target store and then finds the identical item for less in the following week’s Target circular or within seven days on,,, or [including] or in a local competitor’s printed ad, Target will match the price."

Target began matching prices of some of its online competitors this past holiday season. The new, permanent policy expands on that and goes into effect immediately.

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