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TV Viewers: Super Bowl Ads Rival the Game Itself

Larry French/Getty Images(NEW YORK) -- Even though many of the commercials for the upcoming Super Bowl have already been posted online, anticipation for the ads remains a significant reason to tune into the big game for many Americans.

A new Harris Interactive survey finds 56 percent of U.S. adults who plan to watch Super Bowl 47 will be tuning in as much or more for the commercials as for the game itself.

Interest in the ads is strongest among female viewers, with 66 percent saying they watch as much or more for the ads, compared to 47 percent of male viewers.

The gender divide is even wider among viewers who say they tune in predominately or exclusively for the ads: 28 percent of women compared to 12 percent of men.

The Harris Interactive survey involved 2,166 U.S. adults and was conducted on behalf of Hanon McKendry, a marketing communications firm.

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