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Walt Disney Company and ABC Launch a 'Day of Giving'

Victor J. Blue/Bloomberg via Getty Images(NEW YORK) -- ABC and its corporate parent, the Walt Disney Company, are launching a “Day of Giving” on Monday, Nov. 5, to raise money for hurricane relief efforts.

Starting on Good Morning America and ending with Jimmy Kimmel Live, ABC shows will encourage viewers to help those impacted by superstorm Sandy by making a contribution to the American Red Cross.  ABC Family and SOAPNet will also participate.

Here’s how you can contribute:

  • TEXT: Text ABC to 90999 to give a $10 donation to the Red Cross.
  • ONLINE:  Go to to make a donation of any amount.
  • BY PHONE:  Call 1-800-HELP-NOW. This number will bypass all the other menu options and direct your call to Hurricane Sandy relief.

The storm has affected millions along the East Coast, causing massive devastation and destruction in its wake.  Recovery efforts are underway as emergency crews scramble to get supplies to the hardest-hit communities, but many estimate that the relief effort may be the most expensive in U.S. history.

[ VIEW SLIDESHOW: ABC's Day of Giving ]

The Walt Disney Company kicked off the effort last Thursday, announcing a $2 million donation for Sandy relief and rebuilding efforts, including $1 million to the American Red Cross and $1 million to organizations working on rebuilding efforts.

Copyright 2012 ABC News Radio

ABC News Radio