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Jun222012
Anheuser-Busch Supports U of I's Anti-Binge Drinking Programs
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(IOWA CITY, Iowa) -- Anheuser-Busch will pay the University of Iowa about $185,000 over four years to support the university's anti-binge drinking programs, The Des Moines Register reports.
The payments are part of a sponsorship agreement finalized this month that allows the beer company and the U of I Tigerhawk logos to appear together on some advertisements and merchandise. Last year, the university budgeted $300,000 for anti-binge drinking programs, which was $200,000 less than the year before, the paper says.
Under the contract, the athletic department must approve the items on which the logo will appear, and the items must include the message, "Responsibility matters."
Copyright 2012 ABC News Radio
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