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Donald Trump Raises the Stakes in "All Star Celebrity Apprentice"

Mike Stobe/Getty Images(NEW YORK) -- Donald Trump is set to return to TV, but it's not to discuss politics.  The Donald will return to NBC in March with All Star Celebrity Apprentice, an edition that pits 14 of the reality show's favorite celebs against each other to battle it out for $250,000 for charity.

A number of past winners, including Arsenio Hall, Piers Morgan, John Rich and Joan Rivers, will return, but only as advisers in the boardroom.

Trump says past winner Bret Michaels, however, insisted on going through the entire competition again.

Trump tells ABC News Radio, Michaels "wanted to go through the whole process again and take the being fired."

The Poison frontman, who won season three, said he just couldn't sit on the sidelines.  He wants to compete, and is not changing his winning strategy. 

"I'm going to give 1,000 percent.  And...every one of [my competitors] is going to do the same thing," Michaels said, adding, "I've realized [that] they're all coming after me."

Brande Roderick is one of the competitors.  The former Playmate tells ABC News Radio, "I went back and watched over 75 episodes of Celebrity Apprentice to size up my opponents, the tasks, everything.  So I'm coming in fully prepared and I can guarantee no one else on this cast has done that."

Others such as Trace Adkins are back to compete, but for a very different reason -- his charity.  As a finalist in Celebrity Apprentice in 2008, the country singer raised money for the Food Allergy and Anaphylaxis Network.  This time he's switched his charity to the American Red Cross for a very personal reason.

"Last year when my home burned and I was in Alaska, they showed up and they were there," Adkins, a father of five daughters, said.  "And they immediately started taking care of my family...I'm so appreciative that they were there when I couldn't be.  I owe them and I try to repay my debts."

All Star Celebrity Apprentice will also feature La Toya Jackson, rapper Lil’ Jon, actress Lisa Rinna, former NBA star Dennis Rodman, reality TV star Omarosa Manigault, model Claudia Jordan, magician Penn Jillette, rock star Dee Snider, actress Marilu Henner and actors Stephen Baldwin and Gary Busey.

All Star Celebrity Apprentice returns to NBC on Sunday nights in March 2013.

Copyright 2012 ABC News Radio

ABC News Radio