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Four More Kardashian Shows in the Works?

Scott Kirkland/Getty Images(LOS ANGELES) -- "The more things change, the more things stay the same," says the old adage, which apparently will soon apply to E!.  The network is undergoing a major re-branding effort, from its logo inward, at the hands of NBCUniversal cable entertainment head Bonnie Hammer.

According to The Hollywood Reporter, Hammer -- who helped put the successful USA Network on the map -- is looking to similarly transform the entertainment channel, currently home to the hits Keeping Up with the Kardashians and Kourtney and Kim Take New York.

For those who might be hoping that a new E! will mean less of the Kardashian family, think again.  Hammer says she envisions, "two, three, even four new Kardashian [spinoffs],"including a pair from mom Kris Jenner's two youngest daughters Kendall, 14, and Kylie, 13 -- who are technically Jenners, not Kardashians, because they are Kris Jenner's kids with former Olympian Bruce Jenner, not hers with her former husband, the late celebrity lawyer Robert Kardashian.

As for the backlash over Kim Kardashian's 72 day wedding -- itself the grist of countless hours of E! programming -- Hammer insists, "This was not a stunt.  In no way did people believe that this was going to happen...I think true Kardashian fans know that a bigger than life mistake can be made easily in their world.  Everything they do is bigger than life...It's in their DNA."

Copyright 2011 ABC News Radio

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