(LONDON) -- After days of speculation and millions of visits to a mysterious Harry Potter-related website of the same name, Pottermore has been revealed.
On Thursday, series creator J.K. Rowling posted a video introduction to the site, which -- contrary to a newspaper report Wednesday -- apparently has nothing to do with finding clues to digging up hidden magic wands in real life.
Instead, Rowling teases that Pottermore -- which will be fully up and running in October -- will give readers "an online reading experience unlike any other. It's the same story, with a few crucial additions: the most important one is you."
Rowling said she created the soon-to-be interactive site as a way to express how "astonished and delighted" she is by the bespectacled wizard's loyal fans. "Pottermore will be built, in part, by you," she told fans, and teased "I will be sharing information I've been hoarding for years about the world of Harry Potter."
Rowling said the site will also be the exclusive destination for those who want digital copies of the beloved book series.
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