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Rihanna Joins Effort to Bring Tourists to Barbados

Island Def Jam(BRIDGETOWN, Barbados) -- Not only is Rihanna repping her home country of Barbados, she's joining with officials there to promote it as a tourist destination.  "I want each and every visitor to this beautiful island to experience what makes this destination different from all others and that is the spirit and warmth of my fellow Barbadians," Rihanna said in a statement.

The three-year partnership kicks off with a Loud tour performance in Bridgetown, Barbados August 5. As part of the deal with tourism officials, Rihanna is expected to big-up her love for Barbados to concertgoers in Brazil when the tour stops there in September. The newly-minted ambassador for the island will also promote her home country through other appearance and via social media and advertising campaigns.

Copyright 2011 ABC News Radio

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