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Entries in Commericial (4)

Thursday
Jan052012

Supermarket Chain Resumes Airing Alec Baldwin TV Ads

Art Streiber/NBC(NEW YORK) -- A New York-based supermarket chain has resumed airing TV commercials starring Alec Baldwin after pulling the ads last month in the wake of the actor's tiff with American Airlines.

The commercials were originally set to air for three weeks in December, but after Baldwin's confrontation with an American Airlines flight attendant over his use of a cellphone, Wegmans Food Markets pulled them -- one week earlier than planned, after receiving complaints from some customers.

In a statement posted Wednesday on its official website, Wegmans says it now regrets making the decision to pull the ads based on, "a couple of dozen complaints."

The statement adds, "Clearly, many more people support Alec, as evidenced by the hundreds and hundreds of tweets, emails, and phone calls we have received."

According to The Hollywood Reporter, Baldwin filmed the commercials after he revealed his mother is a loyal customer of Wegmans.

Copyright 2012 ABC News Radio

Wednesday
Jun222011

Lindsay Lohan Shoots Commercial from Living Room

Stephen Dunn/Getty Images(LOS ANGELES) -- Lindsay Lohan is currently on house arrest, but that hasn't stopped her from raking in a few bucks from the comfort of her own home.

The Mean Girls star set up a camera in her living room and shot a short commercial for the online auction site Beezid.com.

E! reports that Lohan was originally offered $25,000 to do the commercial but after she turned it down, the company raised the offer, giving her $10,000 to spend on the site.  A rep for Beezid told E! they chose Lohan because she's a "huge shopper" who had "extra time right now."

Lohan will finish her 35-day house arrest sentence in just over a week.

Copyright 2011 ABC News Radio

Wednesday
Apr132011

Oprah Winfrey's Finale Could Command $1 Million Per Ad

PRNewsFoto/Discovery Communications, George Burns(LOS ANGELES) -- When Oprah Winfrey walks away from her talk show in May, she'd better have some bags to carry all her cash. 

A 30-second ad for the May 25 finale is going for $1 million, according to The Hollywood Reporter, which also reports the spots could cost even more, depending on where in the show they air.

The $1 million asking price is rare for a series finale, but it's not the highest in history.  Horizon Media reports a 30-second commercial set advertisers back about $2 million for the 2004 Friends finale, while Seinfeld's finale in 1998 earned $1.42 million per commercial.  A place in the 2005 finale of Everybody Loves Raymond cost $1.22 million.

More recently, last year's finale of Lost earned $900,000 per commercial, while air time during the last episode of 24, also in 2010, went for $650,000.

Copyright 2011 ABC News Radio

Wednesday
Jan262011

Report: Justin Bieber to Star in Best Buy Super Bowl Ad

Photo Courtesy - Island DefJam/RBMG/SchoolBoy(NEW YORK) -- Justin Bieber will appear in a Best Buy commercial during coverage of the upcoming Super Bowl, according to USA Today.

The report says Best Buy will announce Wednesday that Justin will appear with Ozzy Osbourne in a spot that will air during the third quarter of Super Bowl 45.  USA Today says details of the 30-second commercial have not been revealed.  The ad was filmed earlier this month at Universal Studios.

Best Buy marketing chief Drew Panayiotou says signing Bieber for the ad is part of the company’s effort to reach out to younger customers.

Panayiotou explains, “Justin Bieber is the biggest star out there, but that’s not why he’s in the spot.  He symbolically represents something important to the brand message.”

Best Buy is not saying how much Bieber is being paid for doing the commercial, but people involved in celebrity endorsement deals estimate it’s at least $1 million.

Super Bowl 45 takes place Feb. 6.

Copyright 2011 ABC News Radio







ABC News Radio