(LONDON) -- Dakota Fanning's U.K. magazine ad for Marc Jacobs's Oh, Lola! perfume has been deemed too suggestive by the U.K.'s Ad Standards Authority, and it has ruled that the ads must be pulled, reports People.com.
The print ad features the 17-year-old actress in a thigh-length dress with an oversize rose-topped bottle of Oh, Lola! positioned between her legs.
The U.K.'s Ad Standards Authority found that "the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.” Furthermore, the ASA said the ad was irresponsible, and likely to cause “serious offense."
On Tuesday, Marc Jacobs released a statement saying, "It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate."
Jacobs added, "I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It's really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance."
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