(ANAHEIM, Calif.) -- Black Eyed Peas frontman Will.I.Am has been named the "director of creative innovation" for Intel.
Will plans to engage in a "multi-year, hands-on creative and technology collaboration" with the company, and he's already working on new music just for them. His ideas will eventually end up on smart phones, laptops or tablets.
In a statement, Will said, "Nearly everything I do involves processors and computers, and when I see an Intel chip, I think of all the creative minds that help amplify my own creativity."
Will says his vision for the collaboration is to "develop new ways to communicate, create, inform and entertain."
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