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Entries in Movie Trailer (17)

Wednesday
May292013

Theater Owners Push for Shorter Movie Trailers

Stockbyte/Thinkstock(LOS ANGELES) -- The National Association of Theater Owners thinks movie trailers are too long and often give away too much of the plot, according to The Hollywood Reporter, and they’re pushing for new marketing rules that would include limiting the length of a trailer to two minutes, 30 seconds shorter than the current practice.

The association says many movie theaters currently play as many as eight trailers before the feature presentation, and that can add up to almost 20 minutes. And that’s on top of in-house advertising. The trade paper reports theater owners believe the new trailer guidelines would create a more pleasant experience for moviegoers and as a result, boost ticket sales.

The movie studios aren’t happy with the plan. One unidentified movie executive tells The Hollywood Reporter, “My trailers are two-and-a-half minutes long because that’s what we need to send the right message. This could be a paradigm shift. Thirty seconds is a long time.”

Another veteran film distributor remarked, “You can’t have one rule that applies to all films, because each film is different in how it needs to be marketed.”

Although the guidelines would be voluntary, studios executives fear theater owners might use the new rules as an excuse not to run longer trailers. They also worry that theater owners will exploit the proposed guidelines to cram in even more trailers, which the studios pay them to run.

Studios currently follow the Motion Picture Association of America’s voluntary guidelines, which limit a trailer to two minutes, thirty seconds. Each studio is granted one exception per year. For example the Warner Bros. Pictures trailer for Man of Steel, which debuts next month, runs three minutes.

Copyright 2013 ABC News Radio

Saturday
May182013

New Teaser Trailer for "Anchorman 2" Hits the Web

Photo by Frank Micelotta/Getty Images(LOS ANGELES) -- Paramount Pictures released a new teaser trailer for the highly-anticipated sequel to the 2004 film Anchorman: The Legend of Ron Burgundy on Saturday.

Anchorman: The Legend Continues is currently being filmed in New Orleans, and is tabbed for a December release.

The teaser, just over one minute long, features the movie's stars, Will Ferrell, Steve Carell, Paul Rudd and David Koechner on a lighted stage. In a similar vain to the previous teaser, the actors, all in character improvise a handful of one-liners.

Copyright 2013 ABC News Radio

Friday
Mar082013

The Wolfpack Goes Back to Vegas in "The Hangover: Part III" Trailer

Dave Hogan/Getty Images(NEW YORK) -- The teaser trailer to the final chapter in Todd Phillips' Hangover trilogy has just debuted, and it shows the hard-partying, memory-challenged Wolfpack vowing to "burn Vegas to the ground."

The snippet shows the characters played by Zach Galifianakis, Ed Helms, and Bradley Cooper together again, apparently for the death of the father-in-law of Justin Bartha's character.

Like in the first two films, Bartha's apparently absent for much of the hijinks that the teaser calls, "The epic conclusion to the trilogy of mayhem and bad decisions."  Indeed, the clip shows leaps from buildings, machine gun-toting henchmen in pig masks, a prison riot, and the decapitation of a giraffe, thanks to Galifianakis' Alan driving the animal underneath a low bridge.

The Hangover: Part III, which also stars returning cast members Ken Jeong, Heather Graham, and Mike Tyson, as well as newcomers to the series John Goodman and Melissa McCarthy, opens May 24.

Copyright 2013 ABC News Radio

Tuesday
Oct232012

"Iron Man 3" Trailer Hits Hard

Marvel(NEW YORK) -- At midnight Tuesday, Walt Disney Pictures and Marvel Studios let rip with the first trailer for Iron Man 3, and the anticipated coming attraction didn't disappoint.

The snippet shows Robert Downey Jr. as a very different Tony Stark post-Avengers: haunted by the alien invasion that closed that blockbuster, and ruthlessly pursued by The Mandarin, the calculating villain played by Oscar winner Ben Kingsley.

The action-packed coming attraction teases director Shane Black's promised darker vision for the oft-troubled comic hero: the Mandarin's agents apparently destroy Stark's cool cliff-side Malibu mansion, and abduct the genius-billionaire-playboy-philanthropist's girl Pepper Potts, played again by Gwyneth Paltrow.

Iron Man 3, which also stars Don Cheadle, Guy Pearce, former Iron Man series director Jon Favreau, and James Badge Dale, opens on May 3, 2013.

Copyright 2012 ABC News Radio

Thursday
Oct042012

"The Lone Ranger" Trailer Debuts

iStockphoto/Thinkstock(NEW YORK) -- A trailer for the much-hyped movie The Lone Ranger hit the Internet on Wednesday.  It offers brief glimpses of Armie Hammer as the titular hero, in action while wearing the Lone Ranger's trademark mask.

There isn't much dialogue in the trailer, aside from the following line by the Lone Ranger's Native American sidekick, Tonto, played by Johnny Depp: "There come a time, Kemosabe...when good man must wear mask."

The Lone Ranger, which also stars Tom Wilkinson and Helena Bonham Carter, was helmed by Depp's Pirates of the Caribbean director, Gore Verbinski.  It opens next July.

Copyright 2012 ABC News Radio

Wednesday
Aug012012

James Bond Back from the Dead in New "Skyfall" Trailer

Greg Williams/Eon Productions via Getty Images(NEW YORK) -- The just-released second trailer for the upcoming James Bond film Skyfall is sure to get fans buzzing.

The trailer of the film, directed by Oscar winner Sam Mendes, shows Daniel Craig's secret agent shot and apparently killed on a mission gone wrong.  But Bond apparently uses the incident to fake his own death, as Sean Connery's 007 did in You Only Live Twice.

Craig's character comes back into the fold -- albeit a little rusty -- when a villain attacks MI6, in a targeted killing of agents meant to threaten his Boss M, played by Judi Dench.

The trailer also teases some new introductions for Craig's 007 series, including Ralph Fiennes as M's eventual replacement, Ben Whishaw as Bond's new -- and young -- gadget master Q, and for the first time, fans get a look at a blonde Javier Bardem as the movie's villain Silva, who shares history with M.

For good measure, the trailer also shows scenes featuring the latest Bond girls, played by Naomie Harris and Berenice Marlohe.

Skyfall opens on Nov. 9.

Copyright 2012 ABC News Radio

Thursday
May242012

"Great Gatsby" Trailer Unveiled

Warner Bros. Pictures(NEW YORK) -- Director Baz Luhrmann recently released a visually stimulating teaser of The Great Gatsby, starring Leonardo DiCaprio, Tobey Maguire and Carey Mulligan, in opulent, swanky 1920s glamour.

The highly anticipated film, which will be released in 3-D this Christmas, is an adaptation of the F. Scott Fitzgerald classic. 

Luhrmann has experience transforming classic texts into cinematic gold.  He directed Romeo and Juliet with DiCaprio in 1996.  This time around, the 37-year-old actor is set to portray Jay Gatsby, a war hero turned millionaire desperate to join high society.

The two-minute teaser shows lavish party scenes and dark, dramatic scenes similar to Luhrmann's Oscar-nominated Moulin Rouge.  With Jay-Z, Kanye West and Frank Ocean's "No Church in the Wild" thumping as the teaser opens, the song is an oddly fitting track for the dramatic scenes to come.  The trailer closes with U2's cover of "Love is Blindness."

 

 

Copyright 2012 ABC News Radio

Tuesday
Apr032012

"Sparkle" Trailer Debuts on "Today Show"

Kevin Mazur/AMA2009/WireImage(NEW YORK) -- One of the most anticipated films this summer features Whitney Houston's last onscreen performance.

Sparkle, starring the late music icon alongside Jordin Sparks and Cee Lo Green, is due in theaters on Aug. 17, but fans caught a glimpse of Houston's performance in a new trailer, released on NBC's Today Show Monday morning.  The full trailer premiered later on Monday.

A remake of the 1976 classic, Sparkle centers around an all-girl singing group that struggles with family, fame and drug addiction. Houston plays the mother of the three girls.

Copyright 2012 ABC News Radio

Tuesday
Mar272012

Teaser Trailer for Final "Twilight" Film Hits the Web

Andrew Cooper© 2011 Summit Entertainment, LLC(NEW YORK) -- A teaser trailer for the final Twilight film premiered Friday in tandem with screenings of The Hunger Games.  Now, the 49-second clip is available on the Internet.

The sneak peek of The Twilight Saga: Breaking Dawn -- Part 2 shows the transformation of Kristen Stewart's Bella into a vampire.  Bella briefly died following the birth of her half-human, half-vampire child with Robert Pattinson's Edward in the previous Twilight movie.

Bella says in the clip, "After 18 years of being utterly ordinary, I finally found that I can shine."  Viewers see Bella with her eyes turned red.

Taylor Lautner, who plays Jacob, also makes a brief appearance in the teaser trailer.

The Twilight Saga: Breaking Dawn -- Part 2 opens in theaters Nov. 16.

Copyright 2012 ABC News Radio

Wednesday
Mar072012

Fans Get a New Taste of 'The Hunger Games'

iStockphoto/Thinkstock(NEW YORK) -- A new preview clip of the highly-anticipated film The Hunger Games debuted online Tuesday.

It features the main character, Jennifer Lawrence's Katniss, and Lenny Kravitz's Cinna, who tries to help Katniss survive a brutal game in which players must fight for their lives.

Based on the first book in the bestselling series by Suzanne Collins, the movie -- which also stars Liam Hemsworth and Josh Hutcherson -- opens March 23.

Copyright 2012 ABC News Radio







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