Footage of Jay-Z performing at the Bonnaroo Festival over the summer has now been turned into a public service announcement urging young people to vote in the midterm elections this November.
Created for HeadCount.org, the PSA shows Jay onstage, reminding the audience of 70,000 that "our generation changed the world," and telling them, "fight for what you believe in."
The 30-second spot also includes the words "More Americans under 30 voted in 2008 than any election in history" and closes with the slogan, "Vote Again 2010."
Jay-Z and his management approved the use of the footage for the ad, according to HeadCount.org.
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