(NEW YORK) -- Jason Alexander, the actor who played George Costanza on Seinfeld, is reportedly teaming up with Al Yeganeh, the stern restauranteur who was the inspiration for the sitcom's "Soup Nazi" character.
The actor will reportedly star in ads for the soup-slinger's Original Soup Man chain and for branded soups sold in stores, according to the New York Post. Sports heroes Shaquille O'Neal and Reggie Jackson will also act as "champions" of Yeganeh's growing line.
Yegeneh's original New York City soup store inspired the Soup Nazi character who was portrayed in the Seinfeld episode by actor Larry Thomas. He played the character again on the show's finale, and in a recent Super Bowl ad with Jerry Seinfeld himself.
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