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Entries in The Greatest Movie Ever Sold (1)

Thursday
Apr212011

'Super Size Me' Director Tackling Ads, Product Placement in New Movie

Comstock Images/Thinkstock(NEW YORK) -- Filmmaker Morgan Spurlock, best known for Super Size Me -- in which he filmed the decline of his health after eating McDonald's for a month straight -- is back.

Spurlock's latest film, The Greatest Movie Ever Sold, analyzes how deeply embedded advertising is in movies and TV -- and our life. 

Spurlock, who wanted to fund the movie entirely with product placement dollars, says anyone seeing his film "will never watch a Hollywood movie the same way again."

His overall message: "Do we want to live in a world where ultimately everything is brought to us by some sponsor?"

The Greatest Movie Ever Sold opens in limited release Friday.

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