(NEW YORK) -- Filmmaker Morgan Spurlock, best known for Super Size Me -- in which he filmed the decline of his health after eating McDonald's for a month straight -- is back.
Spurlock's latest film, The Greatest Movie Ever Sold, analyzes how deeply embedded advertising is in movies and TV -- and our life.
Spurlock, who wanted to fund the movie entirely with product placement dollars, says anyone seeing his film "will never watch a Hollywood movie the same way again."
His overall message: "Do we want to live in a world where ultimately everything is brought to us by some sponsor?"
The Greatest Movie Ever Sold opens in limited release Friday.
Copyright 2011 ABC News Radio