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Entries in The Taste (3)

Sunday
Apr142013

"The Taste" Judge Selling Tickets to Dine at New LA Restaurant

Hemera/Thinkstock(LOS ANGELES) -- A Los Angeles restaurant made headlines last month for shaming no-show reservations on Twitter, and a now a new upscale restaurant is trying a different tactic.

Ludo Lefebvre, who is a celebrity judge on ABC’s The Taste, is selling non-refundable $90 tickets to dine at his new Los Angeles spot, Trois Mec.

“It’s a tiny restaurant. It’s 24 seats and it’s really about having a business model that allows us to create the best experience for our guests,” Krissy Lefebvre, Ludo’s wife and business partner, told ABC News.

Lefebvre said the decision to operate on a ticket system allows the chefs to plan accordingly each night.

While the ticket system has been used by high-end restaurants in other cities, Lefebvre said she believes Trois Mec is the first in Los Angeles.

Last month, another Los Angeles restaurant, Red Medicine, made news when a managing partner named and shamed no-show reservations on Twitter.

“Hi Kyle Anderson (323), I hope you enjoyed your gf’s bday and the flowers that you didn’t bring when you no-showed for your 815 res. Thanks,” tweeted Noah Ellis, managing partner of Red Medicine, after the reservation didn’t show up on Saturday night.

“Also, big thanks to Carlos MacManus, Colin Rolfs, Allison Joyce, Sam Java, Daniella Brown, and Matt Lopez for no-showing btwn 730p-930p,” he continued. “All the nice guests who wonder why restaurants overbook and they sometimes have to wait for their res should thank people like those below.”

Ellis’ posts spurred a Twitter conversation on restaurant reservations, and most agreed with what he did.

“On Saturday, we lost numerous prime tables as no shows, which (besides hurting our business) really wasn’t fair to the guests who took a 6:15 p.m. or 9:30 p.m. reservation instead of the 7:30 p.m. or 8 p.m. they wanted. I was frustrated,” Ellis told ABC News.

Copyright 2013 ABC News Radio

Saturday
Feb092013

Nigella Lawson on Finding Comfort, a Bit of ‘Home’ in Cooking

Clarkson Potter(NEW YORK) -- Nigella Lawson broke outside the conventional life plan very early.

At age 14, the daughter of Nigel Lawson, England’s former chancellor of the exchequer, which is equivalent of America’s treasury secretary, decided to earn her own living. She worked a variety of jobs – at department stores, as a waitress, as a chambermaid, as a filing clerk, and in a shoe store.

As a student at Oxford University, she stretched her money to feed everyone else.

“I’ve always felt you have had to play to your strengths, even if your strengths are, in themselves, weaknesses,” said Lawson, who is about to release her ninth cookbook, Nigellissima, and appears on the ABC show The Taste.

When she cooked with her mother and sister, she was told not to use recipes and to do it for herself.

“So I used to go to market and I would buy sacks of onions. I was the queen of onion soup,” she said. “I learned how to feed people without a lot of money, and that actually teaches you how to cook.”

She said she gained confidence by knowing what she did well.

“Confidence is, maybe, always so overvalued,” Lawson said. “Competence, I feel that competence is a very undervalued virtue. But actually, unless you are truly competent, any confidence is false. So I think it’s the notion that I can provide for my own existence, and I think that arms you.”

The Nigella Lawson that the world sees emerged from crisis. She was a young woman when her mother died of cancer at age 48. Her sister Thomasina died of cancer at the age of 31.

When her first husband was dying of cancer, Lawson created a cookbook of the food that had gotten her through the day.

“When John, my first husband, [was] very ill, I wrote a book called How to Be a Domestic Goddess,” she said. “I think that was very therapeutic for me. But there’s something so extraordinary about eggs, sugar, flour, butter becoming a cake. And maybe that’s what I needed then.”

Now remarried with three children and stepchildren, she shared some thoughts on cooking and what makes you feel alive.

“I always, if I’ve been away for any amount of time, I get in the door, take my coat off, wash my hands, put a chicken in the oven,” she said. “Until the house is filled with the scent of a roasting chicken, I’m not absolutely sure I’m home.”

Copyright 2013 ABC News Radio

Tuesday
Jan222013

New Cooking Competition "The Taste" Premieres Tuesday Night

Hemera/Thinkstock(NEW YORK) -- ABC has cooked up a new competition for its primetime schedule.

In The Taste, premiering Tuesday night, 16 pro and amateur chefs will be divided into four teams, each one mentored by a coach.  They will face various cooking challenges throughout the season.

At the end of each episode, the contestants will serve dishes to the four coaches, who will sample them in a blind taste test and then send someone home.

The coaches are TV chef Anthony Bourdain, British food star Nigella Lawson, expert chef and author Ludo Lefebvre, and restaurateur Brian Malarkey.

The Taste debuts with a two-hour episode on ABC Tuesday, beginning at 8 p.m. Eastern time.  It will be followed at 10 p.m. by the series finale of Private Practice.

Copyright 2013 ABC News Radio







ABC News Radio