(LOS ANGELES) -- Famed hair stylist Vidal Sassoon, whose hair care products have become a household name, died at his Los Angeles home on Wednesday, ABC News confirms. He was 84.
Sassoon died of an unspecified illness alongside members of his family, officials said.
An icon in hair and fashion, Sassoon is credited for creating the classic 1960s bob cut. He famously chopped off Mia Farrow’s long hair for Rosemary’s Baby, sparking a fashion trend. He also popularized the concept of "wash and wear," freeing women from having to go to the beauty parlor every week to get their hair done.
Born in London, Sassoon relocated to the U.S. where he sold his name to Procter & Gamble for them to manufacture and market the Vidal Sassoon line of hair products. They hit the market in the 1980s with ads that featured the iconic slogan, "If you don't look good, we don't look good." He also built a worldwide chain of Vidal Sassoon salons. A 2010 documentary, Vidal Sassoon: The Movie, about Sassoon's life and legacy, premiered at New York's Tribeca Film Festival.
Sassoon remained true to his techniques, which he said took nine years to develop, and worked until his last days. In a 2011 interview with the New York Times, Sassoon said he appeased the subjects of failed hair experiments with a catch phrase, “It’ll grow, darling. Come back and be my guest.”
Sassoon leaves behind his wife of seven years, Ronnie.
Copyright 2012 ABC News Radio