(NEW YORK) -- Scarlett Johansson's Super Bowl commercial for SodaStream, the home soda maker, fizzled with the powers-that-be at Fox, who have rejected the commercial.
What was the issue? It wasn't the actress removing a white robe to reveal a sexy dress underneath, or the provocative manner in which she uses a straw to consume a beverage. Instead, Fox had a problem with her last line: "Sorry, Coke and Pepsi."
Coke and Pepsi are both advertisers for this Sunday's Super Bowl, which is airing on Fox. In addition, Pepsi is sponsoring the halftime show, featuring Bruno Mars.
The CEO of SodaStream, Daniel Birnbaum, recently suggested to USA Today his company's commercial was rejected because Fox is "afraid of Coke and Pepsi."
The ad will still air during the big game, but without the reference to the two soda manufacturers. SodaStream has posted the unedited version on its YouTube page.
This is the second consecutive year in which SodaStream's Super Bowl commercial was rejected by a network because it targeted Coke and Pepsi. Last year, it was CBS who denied SodaStream.
Johansson is one of the many celebrities you'll see during the Super Bowl commercial breaks. As is the case with the ScarJo ad, you can watch some of them online now. Here's what you can find on the Web:
-- A minute-long commercial for Jaguar's F-Type Coupe, starring three prominent British actors: Ben Kingsley, Thor star Tom Hiddleston, and Sherlock Holmes' Mark Strong. In the action-packed clip, the actors explain the many reasons why Brits are often cast as villains in movies. It ends with Kingsley declaring, "It's good to be bad." The commercial was helmed by The King's Speech and Les Miserables director Tom Hooper.
-- An extended spot for Kia's K900 car, with Laurence Fishburne reprising his Matrix role of Morpheus. Morpheus joins a couple for a ride in the vehicle and sings opera for them, causing chaos on the streets.
-- You may have already heard that John Stamos reunites with his Full House co-stars Bob Saget and Dave Coulier for a new Dannon Oikos Greek yogurt commercial. Good news for fans of the trio: you can watch the full ad now. In the 30-second clip, Stamos romantically shares yogurt with an attractive woman, but he's interrupted by Saget and Coulier, who are busy cleaning their house. They nag Stamos about spilling some of the yogurt, and they ultimately chase the woman away.
-- Hyundai has debuted a couple of Super Bowl spots, one of which stars The Big Bang Theory actor Johnny Galecki and comedian Richard Lewis.
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