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Will.I.Am Becomes Intel's 'Director of Creative Innovation'

Photo Courtesy - Interscope Records(ANAHEIM, Calif.) -- Black Eyed Peas frontman Will.I.Am has been named the "director of creative innovation" for Intel.

Will plans to engage in a "multi-year, hands-on creative and technology collaboration" with the company, and he's already working on new music just for them.  His ideas will eventually end up on smart phones, laptops or tablets.

In a statement, Will said, "Nearly everything I do involves processors and computers, and when I see an Intel chip, I think of all the creative minds that help amplify my own creativity."

Will says his vision for the collaboration is to "develop new ways to communicate, create, inform and entertain."

Copyright 2011 ABC News Radio

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