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Tuesday
Nov232010

FTC Asked to Investigate Faulty Online Health Marketing

Photo Courtesy -- Getty Images(WASHINGTON) – The Federal Trade Commission has been called on to investigate potentially illegal marketing practices that target a growing number of Americans seeking medical information and treatment online.

In a complaint filed with the FTC, the Center for Digital Democracy, U.S. PIRG, Consumer Watchdog and the World Privacy Forum called on the commission to protect consumers from insecurely providing personal data when looking for health information and services on the Internet.

The filing has asked that the FDA, which has been pressured to expand the rights of health marketers online, await a study and report from the FTC before taking any action.

At issue are the types of online targeting techniques and methods used by advertisers and what type of personal data is being collected through those methods.

Copyright 2010 ABC News Radio

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