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Monday
Sep272010

POM Wonderful Reacts to FTC Complaint; Lawsuit Developing

Photo Courtesy -- Getty Images(LOS ANGELES) -- A Federal Trade Commission complaint charges POM Wonderful LLC with "making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer and erectile dysfunction."  David Vladeck, director of the FTC's Bureau of Consumer Protection said, “When a company touts scientific research in its advertising, the research must squarely support the claims made.  Contrary to POM Wonderful’s advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses.”  On Monday, POM Wonderful declined to answer questions, however a spokesperson released a statement on behalf the the popular juice company.  In the statement, POM accuses the FTC of "wasting taxpayer resources to persecute the pomegranate."  The statement also indicates that POM has initiated a lawsuit to preserves its "first amendment rights to communicate the promising results of [their] extensive scientific research program on pomegranates."  POM Wonderful Pomegranate Juice is available at grocery stores nationwide.

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