(NEW YORK) -- In an effort to create buzz for its line of Vibrations vibrators, condom maker Trojan is giving away 10,000 of the pleasure devices Wednesday and Thursday on the streets of New York City.
Tourists and residents alike can pick up their free vibrators at Trojan Vibrations Pleasure Carts — modeled after New York’s ubiquitous hot dog carts – parked at specific locations around town. The two vibrator styles, Trojan Tri-Phoria Intimate Massager and Trojan Pulse Intimate Massager, which first launched in 2010, usually retail for $30 and $40 apiece.
“We’re always looking for ways to advance this effort by fostering an open dialogue about sexual health and creating unique moments that get people ‘buzzing’ about sex and pleasure,” Bruce Weiss, Trojan’s vice president for marketing, said in a statement.
A spokeswoman for the company said the publicity generated through these giveaways might help remove the social stigma associated with talking about or using the devices.
“What we’re doing is taking something like a hot dog cart that is so everyday and so mainstream,” Weiss told the New York Times, “and we’re showing people that vibrators are mainstream.”
The Trojan Vibrations Pleasure Carts are likely to rouse interest. In a news release Weiss pointed to a study from the Center for Sexual Health Promotion at Indiana University, published in the Journal of Sexual Medicine in 2009, that found 53 percent of women and 45 percent of men have used a vibrator in their lifetime.
In a separate promotion, the company distributed 4,000 vibrators at the annual BlogHer conference for female bloggers last week.
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