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Tuesday
Jul292014

People Get Naturally High from the Choices They Make

iStock/Thinkstock(PROVIDENCE, R.I.) -- Are you the kind of person who gets a kick out of the things you choose solely on your own, such as movies, restaurants, clothes, car, etc., while ignoring what others might like?

While some might have an unflattering name for that, neurologists at Brown University are willing to cut you some slack.

They call the high you get from making particular selections “choice bias,” which involves the brain rewarding itself with the pleasure hormone called dopamine.

Not that there’s anything wrong with that but due to constant reinforcement, your brain might actually be over-rewarding itself for a decision that isn’t that much of a big deal.

Again, the Brown researchers say this may not be your fault because “choice bias” is actually in your genes, based on DNA samples they’ve taken from saliva of those who exhibit this trait.

Of course, that fact won’t placate those you irritate if you keep ignoring their choices.


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