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Pfizer Looks to Introduce Non-Prescription Lipitor Drug

PRNewsFoto/Amgen(NEW YORK) -- Pfizer is looking to introduce a new version of its popular cholesterol-lowering pill, Lipitor that consumers would be able to buy without a doctor’s prescription, according to a source close to the situation.

Lipitor is the world’s best selling drug and is set to lose its patent in November. If the effort is successful, this new over-the-counter version could help Pfizer squeeze new sales life out of the drug, allowing it to retain more of the $11 billion annual revenue that it has been generating.

The nonprescription version will likely not be released immediately after the prescription Lipitor expires because Pfizer will have to convince the FDA that it is safe to take without a doctor’s prescription.

Copyright 2011 ABC News Radio

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