(NEW YORK) -- AAA tow trucks are receiving a rosy makeover in 16 American cities.
Anumber of their typically red, white and blue vehicles will be painted pink for National Breast Cancer Awareness Month in collaboration with the American Cancer Society.
Motorists in Florida, Georgia, Tennessee, Illinois, Minnesota, Michigan and Nebraska may see the pink trucks in major metropolitan areas throughout the month of October. A total of 17 have been given the temporary retouch.
"We assist more than 25 percent of the driving public with AAA roadside assistance—and our service vehicles are seen on our nation's roadways by millions of motorists each day," Gerry Gutowski of AAA Automotive Services, The Auto Club Group, said in a statement. "Our hope is that pink tow trucks will garner attention and spread awareness to help in the fight against breast cancer, which is the second leading cause of cancer death in women."
One AAA employee, casualty claims representative Alene Adams, has been personally touched by the campaign.
"I am a breast cancer survivor and I work for AAA in Chicago," Adams said. "It's comforting to know that the company I work for understands what I am going through and would support awareness initiatives in such a visible way."
In addition to the carnation-colored vehicles, AAA is planning to participate in more than 14 Making Strides Against Breast Cancer Walks to help raise money for the American Cancer Society.
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