SEARCH
« Hearts of Cheerleaders and Ballplayers Can Suddenly Stop, Say Experts | Main | Students Who Post Drunken Facebook Photos Could Be at Risk, Study Says »
Monday
Oct032011

Study: Makeup Makes Women Appear More Competent

Medioimages/Photodisc/Thinkstock(BOSTON) -- Makeup makes women appear more attractive and competent, according to a new study by a team comprised of researchers from Massachusetts General Hospital, Dana Farber Cancer Institute, Boston University and Proctor & Gamble.

The research reveals that when viewers saw a female face for 250 milliseconds, women who wore color cosmetics rated more highly in the categories of attractiveness, competence, likability and trustworthiness. However, when participants were allowed to look at the faces for a longer period of time, while the ratings for competence and attractiveness stayed the same, the ratings for likability and trustworthiness changed based on specific makeup looks.

A Proctor & Gamble chemist and co-author on the study, Dr. Sarah Vickery, said the research could have an impact on the cosmetic industry.

"We're really seeing for the first time how that impacts how others perceive us so that could lead to new color palates, new finishes or it could impact how we organize our color collections for women," she said.

Copyright 2011 ABC News Radio

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>






ABC News Radio