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Monday
Mar072011

Popular Characters Influence Food Preferences for Kids, Study Shows

Jupiterimages/Pixland(PHILADELPHIA) -- If a food is branded with your child's favorite cartoon character, it could make them think it tastes better, according to a new study.

Researchers at the University of Pennsylvania found that children who ate a food with popular characters on the packaging thought the food tasted better than those who ate the same food that did not display a character.

Although the study, published in the Archives of Pediatric and Adolescent Medicine, was specific to one location is the U.S., similar studies have reached the same conclusion. Study authors believe the influence of characters in food advertising could have a negative effect on nutritional choices.

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