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Wednesday
Dec152010

Dannon Settles with Feds over Activia & DanActive Claims

Photo Courtesy - Getty Images(WASHINGTON) -- The world’s largest yogurt maker has agreed to settle U.S. government charges that it exaggerated the health benefits of two popular products.
 
The Federal Trade Commission reports: “The Dannon Company, Inc. has agreed to settle [FTC] charges of deceptive advertising and drop claims that allegedly exaggerated the health benefits of its Activia yogurt and DanActive dairy drink. These two popular Dannon products contain beneficial bacteria known as probiotics.  Dannon will stop claiming that one daily serving of Activia relieves irregularity, and that DanActive helps people avoid catching colds or the flu.”
 
Under the agreement, Dannon will be forbidden from claiming its yogurt can prevent illness or “relieve temporary irregularity or help with slow intestinal transit time.”
 
One of Dannon’s best-known, and most-parodied, marketing claims was widely televised in an ad campaign that featured Jamie Lee Curtis sitting on a couch boasting about how Activia helped expedite her bowel movements. Last year, Dannon settled a $35 million class action lawsuit related to these claims.

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