(PALO ALTO, Calif.) -- For 50 years, many pediatricians have recommended that parents initially feed their solid food-ready babies white rice cereal -- a gluten-free, and an allergy-free option, that most babies find easy to digest.
But Dr. Alan Greene, a pediatrician at Stanford University, who started a campaign called "White Out," is out to turn that long-held belief on its head.
"I have been studying nutrition very carefully for more than a decade now and one of the things that I have become convinced of is that white rice cereal can predispose to childhood obesity," said Greene. "In fact I think it is the tap root of the child obesity epidemic."
Besides its touted digestion benefits, Greene said white rice cereal is also high in calories and made of processed white flour.
"The problem is that it is basically like feeding kids a spoonful of sugar," said Greene.
Instead, Greene advises that whole grain solid foods, such as pureed fruits and vegetables combined with whole grain cereal instead of white rice is a healthier option for babies.
"The difference between white rice and brown rice is huge," said Greene. "White rice is basically 94 percent starch. Brown rice though is 25 percent other stuff: protein, essential fats, and minerals, all kinds of good stuff."
Greene launched his "White Out" campaign in 2010 with the goal to entirely rid stores and babies bowls of white rice cereal by Thanksgiving. While the campaign has attracted thousands of parents to join the cause, some experts and even the baby food industry itself aren't buying the claim that starting a baby on white rice cereal could lead to childhood obesity.
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