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Wednesday
Sep212011

Health Canada Panel Takes Aim at Energy Drinks

PRNewsFoto/Red Bull GmbH(OTTAWA, Ontario) --  An expert panel for Health Canada has targeted energy drinks in a report saying that drinks such as Red Bull, Rockstar and Monster should actually be renamed “stimulant drug containing drinks” and should only be sold under the direct supervision of a pharmacist.

According to Postmedia News the panel’s report makes the argument that these energy drinks should be under stricter control, especially when taking into consideration the ease with which young people can purchase the caffeinated beverages.

The panel aims to make give a clear signal to the general public that these drinks are in fact “drug products,” and not “foods.”

The panel’s recommendations were presented to the government almost a year ago, but have been running into opposition from the beverage industry. If these recommendations were be enacted, this would set an international precedent for energy drink regulation, something that the Health Minister, Leona Aglukkaq, would be expected to defend on the world stage.

The panel proposes that energy drinks be classified under the National Association of Pharmay Regulatory Authorities as a “Schedule III.” This label is attributed to drugs without prescription, but that are sold on pharmacy shelves and purchased under “direct supervision of the pharmacist.” The panel urges that energy drinks be distributed as drugs are, but in a beverage format.

In addition to the change in distribution protocol and naming specifics, the panel also suggests that the drinks carry labels stating that serious adverse effects, including death, can occur.

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