(NEW YORK) -- Americans spent nearly $10 billion last year to tighten their droopy skin, wrinkled foreheads and saggy eyelids, according to a report by the American Society for Aesthetic Plastic Surgery. What if you could change all that with just $25?
Facelift Bungee, a new product on the market, claims to do just that.
One woman described the product as being "like Spanx for the face."
The product consists of two small combs linked by a bungee cord. Users are instructed to make a small braid at each temple. They insert one comb into a braid, pass the cord around the back of the head and insert the second comb into the braid on the other side.
Hair on top of the head is pulled over the bungee cord to hide it.
The device is sold in a little jar.
"It's easily inserted, it's easily removable. I can insert it within 30 seconds every morning. I can take it out in less than 10 seconds," Kimberly Aschauer, the founder of Facelift Bungee, told ABC News.
Asked how she came up with the idea, Aschauer said, "Well, my son was getting married and I went for plastic surgery consultation, and the price was outrageous, so I created this out of pure panic."
Aschauer said wearing the Facelift Bungee doesn't cause "any more pain than a ponytail headache."
Melissa Wexler, a mother and boutique owner, first used the Facelift Bungee at a wedding.
"I just felt like I looked stressed and tired. And when I heard about it I was like, 'I'll have to give this a try. And it was great,'" she said.
She gets comments from people who want to know about her skin-care regimen.
"I'll hear, 'Oh, your skin looks so great,' or 'Oh, you cut your hair,' or 'Something's different, is it your makeup?' So it feels good," she said. "People don't know what it is."
Copyright 2012 ABC News Radio