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Entries in Font (2)

Thursday
May102012

Font Size Can Affect Your Emotional Brain Response, Study Says

Medioimages/Photodisc/Thinkstock(BERLIN) -- People have more of an emotional brain response to words in larger fonts than in smaller ones, according to the findings of a new study.

Researchers at the Humboldt University of Berlin in Germany connected 25 participants to an electroencephalogram, or EEG, a device used to measure electrical activity in the brain.  They then gave participants 72 different positive, neutral and negative words in a variety of font sizes.

The study, published in the journal PLoS One, found that the positive (e.g. holiday) and negative (e.g. disease) words printed in a larger size elicited a stronger emotional brain response than smaller-sized words.

Changing the size of neutral words, like chair, did not elicit the same type of response.

“In general, emotional words capture more attention than neutral words,” Mareike Bayer, lead author of the study, told ABC News.  “These effects are reflected in specific brain activations which can be measured by event related brain potentials in the EEG."

“Our study showed that the effects of emotional meaning are boosted when words are presented in large fonts,” said Bayer.  “In other words, more attention is captured by larger emotional words, probably explaining the power of large fonts in tabloid headlines or catchwords.”

Copyright 2012 ABC News Radio

Friday
Nov042011

Special Font Helps Dyslexics Mind Their Ps and Qs

Jupiterimages/Thinkstock(DETROIT) -- Some of the letters are a bit askew, others gape open or slump slightly. But all the letters in the font Dyslexie are designed to make reading easier for people with dyslexia.

Christian Boer, the Dutch graphic artist who designed the font, is dyslexic himself, and knew firsthand that people with the disorder often mix up letters that look similar, MSNBC reports.

The letter “b,”  for instance, can easily flip into a “d” or even a “p.” A lowercase “e” can be mixed with its simpler cousin, “c.” A little “i” looks very much like a “j.”

In his Dyslexie font, Boer altered the letters ever so slightly to give them a bit more individuality, making some lean forward or backward, making others wider, or spacing the characters farther apart. Boer said the slight alterations make the letters more distinguishable to dyslexics.

The font “is gaining popularity because people with dyslexia see-experience that it works,” Boer told MSNBC, citing a small study conducted by a Dutch grad student showing that dyslexics made fewer errors while ready Dyslexie.

Although dyslexia, also called developmental reading disorder, is commonly characterized simply as a problem transposing letters -- changing “b” into “d” -- scientists say the disorder is much broader than that. Dr. Stefani Hines, a developmental-behavioral pediatrician who works with dyslexics at the Beaumont Health System near Detroit, said the solution to dyslexia is not as simple as just changing a font.

“Dyslexia is not a vision problem, it’s a problem with deep phonological processing,” involving problems understanding letter and sound association and rhyming, Hines said. “So changing the font is not a cure, it’s just a help.”

But Hines noted that a number of her patients report that larger fonts or text that has more white space helps them with reading. She said solutions such as Dyslexie or other fonts such as “Lexia readable” are worth studying. What will help dyslexics more, however, is intense tutoring and strategies that help people deal with the deeper issues that cause dyslexia, she said.

“If you start relying on a font, every word in your environment would have to look like that,” Hines said. “The words on your restaurant menu probably aren’t going to look that way.”

Copyright 2011 ABC News Radio







ABC News Radio