(NEW YORK) -- Walmart, the largest food retailer in the United States, announced Tuesday plans to label its healthier foods with a new green label, “Great For You,” in an effort to make healthier products easier for shoppers to distinguish. Customers will begin to see the new label on products starting in the spring.
“Moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already displayed on products,” said Andrea Thomas, senior vice president of sustainability at Walmart.
The company will put the new label on select products in its Great Value and Marketside lines that meet defined criteria. The company says the “Great For You” products meet the rigorous nutrition criteria established by the U.S. Food and Drug Administration, the U.S. Department of Agriculture and the Institute of Medicine.
For a complete list of the detailed system of what gets the label and what doesn’t, visit www.walmartgreatforyou.com.
Walmart is not putting a restriction on the new labeling system and says other grocers are welcome to use the system.
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