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Entries in Jenny Craig (3)

Friday
May112012

Yo-Yo Dieting Means Big PayDays for Celebs

Donna Ward/Getty Images(NEW YORK) -- When legendary beauty Elizabeth Taylor packed on the pounds, she found herself the butt of late-night jokes...but today, she might find herself making millions off endorsements. As the success of celebrities like Valerie Bertinelli and Kirstie Alley shows, waging a public battle with the bulge is no longer a detour from stardom.

Celebrities "are able to monetize just getting fat and losing weight," explained Jo Piazza, author of the 2011 book Celebrity Inc.: How Famous People Make Money.

The key, Piazza said, is teaming up with a weight-loss company. Bertinelli became the face of Jenny Craig and lost 50 pounds in the process.

"I believe in Jenny Craig. They've gotten me to where I am today," the former One Day at a Time star said in a 2009 interview with ABC News.

After shedding the weight, Bertinelli went on to become a best-selling author with the book Losing It: And Gaining My Life Back One Pound at a Time and scored a starring role in the cable sitcom Hot in Cleveland.

Piazza said celebrities take home anywhere between $500,000 and $2 million for endorsing diet programs. New mom Jessica Simpson reportedly signed a Weight Watchers deal worth $3 million.

"Jessica has not been shy about gaining weight with this pregnancy," Piazza said. "But I think that she hasn't been shy about it because she knows that she's going to do a diet endorsement deal when all of this is over."

Piazza estimated that Valerie Bertinelli's earning equaled roughly $60,000 for each pound she lost. On average, she said, celebrity diet endorsers earn about $33,000 for every dropped pound.

But they don't do it alone. Piazza said that, unlike your average dieter, celebs often have the benefit of personal chefs and personal trainers. Stars like Bertinelli have kept the weight off ... but putting it back on doesn't mean disaster for celebs either. Case in point: Famous yo-yo dieter Kirstie Alley. Alley signed on to work with Jenny Craig in 2005. She went on to lose 75 pounds, according to a Jenny Craig spokesman, but then gained it all back and then some. Today, Alley is svelte once more after competing on ABC's physically grueling dance competition, "Dancing With the Stars" last year and starting her own grassroots fitness campaign, "100 Days of Dance."

What's more, Alley started her own weight-loss program, called Organic Liason, consisting of weight-oss products, dietary supplements and online tools such as a menu planner.

While female celebs fronting weight-loss products have included singers like Jennifer Hudson (for Weight Watchers) and actresses like Bertinelli and Alley, former athletes seem to be preferred weight loss role models for men. Piazza calls retired quarterback Dan Marino, a spokesman for Nutrisystem, a "breakout star."

"Athletes are aspirational to men. Every man secretly thinks that he's Dan Marino in his prime -- he just has to lose about ten pounds to get there," Piazza said.

In contrast, ads by Seinfeld star Jason Alexander for Jenny Craig just didn't have the same impact, Piazza said.

"Jason Alexander's ads were hilarious, but frankly, men don't want to lose weight to look like George Costanza," Piazza said, referring to Alexander's Seinfeld character.

Charles Barkley is one of the latest former athletes to jump on the weight-loss bandwagon. The retired basketball player-turned-sports commentator said he's lost 42 pounds while being a spokesman for Weight Watchers.

"I can't believe I'm getting' paid to lose weight!" he told 20/20 correspondent Deborah Roberts. "This is the greatest country in the world!"

Copyright 2012 ABC News Radio

Tuesday
May102011

Report: Jenny Craig Tops List of Best Diets

Tim Boyle/Getty Images(YONKERS, N.Y.) -- Jenny Craig reigns queen of popular diets, according to a new report from Consumer Reports Health.

Researchers based the overall scores on adherence to the 2010 U.S. Dietary Guidelines and results of published randomized clinical studies that analyzed the short- and long-term weight loss and drop-out rates of seven popular diets.

Jenny Craig topped the list with 85 points.  Slim-Fast came in second with 63 points and Weight Watchers, a popular diet for many Americans, came in third with 57 points.

"We were pleased to be rated as Consumer Reports' best-rated diet," Jenny Craig CEO Patti Larchet said in a statement.  "This news confirms what we have always known: that Jenny Craig's clinically proven, comprehensive approach to weight management works."

The Jenny Craig diet offers its own brand of food, including single-serving entrees, snacks and desserts, which are sent to the dieters' homes.  Prices vary, but the cost of the food can range between $400 and $600 per month.  The company also offers weekly counseling sessions in-person or by phone.

Here are the seven popular diets ranked by Consumer Reports Health:

1. Jenny Craig
2. Slim-Fast
3. Weight Watchers
4. Zone
5. Ornish
6. Atkins
7. NutriSystem 

Copyright 2011 ABC News Radio

Monday
Dec272010

Jenny Craig Updates Signature Weight Loss Program with New Technology

Photo Courtesy - Getty Images(CARLSBAD, Calif.) -- Popular weight management company Jenny Craig wants to change the way its clients lose weight.  The company announced plans Monday to integrate technology through its Metabolic Max Program that will assist Jenny Craig consultants in tailoring clients' weight loss programs to clients' individual needs. 

The technology, developed by BodyMedia, Inc., will use data provided by the BodyMedia FIT device, which tracks daily calorie burn and permits customers to log calories online and with smartphones.

"Integrating this technology from BodyMedia, Inc. allows us to offer an even more personalized approach to weight loss to consumers," Patti Larchet, CEO of Jenny Craig, Inc. said.  "Jenny Craig is thrilled to add the latest technology to its clinically proven program to offer clients a truly unique program that is personally tailored to their individual metabolisms."

Customers who sign up for Metabolic Max will receive the BodyMedia FIT device to be worn on the upper arm.  The FIT will measure the electric conductivity of sweat, skin temperature and body motion to determine client calorie burn granting clients the ability self-monitor their weight loss habits.

Copyright 2010 ABC News Radio 







ABC News Radio