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Entries in Mansome (2)

Thursday
May312012

‘Mansome’: It’s Now a Man’s World Among Women’s Products

Jim Spellman/WireImage(NEW YORK) -- Murses, manx, and mantyhose, oh my. It seems like there is a growing trend of sticking “man” in front of all mainstream women’s products, but it’s much more than that.  There is a whole “mansome” revolution afoot.

Don’t tell Tom Selleck, Burt Reynolds or Robin Williams but there is a new “manliness” of today. More than ever, men are taking great strides to improve their appearances. Gone are the days of hairy chests, scruffy facial hair and thrown-together outfits. Shaved bodies, smooth skin and sensational clothes are now part of the 21st-century male identity.

Companies, products and spas have gone to great lengths to accommodate men in a world of beauty and fashion. Even products like “fresh balls,” an antiperspirant for the male groin area, are on the market.

It’s all part of a revolution in “man-scaping.” A revolution so powerful, it is inspiring men to get manicures, pedicures, waxing treatments and much more.

Morgan Spurlock, the filmmaker of the new documentary Mansome, released last Friday, met up with Nightline to spend a day getting “man-tastic.”

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Spurlock discussed the point of his film over a pedicure at the Bliss Spa in New York City.

“I think there’s a great question the film asks which is what does it mean to be a man,” he said.

The film Mansome features Jason Bateman and Will Arnett enjoying a lovely spa day, but in truth it’s not comic relief, it’s reality. Take manty-hose for example, even Madonna is glorifying the style in her “Girls Gone Wild” music video, where muscular men strut around in heels and pantyhose.

Being a man used to mean being fierce, savage, and hairy, but that’s not so much the case anymore. According to Spurlock, women might say that a perfect guy is comparable to the Brad Pitts and George Clooneys of the world who are the most aesthetically pleasing and also incredibly successful.

“I think you can be a sensitive male,” Spurlock said. “If you are a sensitive male, you are a male-icorn …Manicorn. You are the ever elusive perfect man.”

A few years ago we might call this uptick in grooming, metrosexual, just a style. Now we don’t call it anything because it has become so normal. According to Bliss Spa pedicurists, about 40 percent of their clients are men getting daily treatments like facials, treatments and even something called a “mankini” wax.

Saks Fifth Avenue stylist Eric Jennings told Nightline man bags or murses, man jewelry and MANX -- otherwise known as Spanks for men -- are hot fashion items right now.

“Most guys are now wearing this for vanity,” Jennings said, referring to a pair of MANX. “It will compress you up to 1 or 2 inches around the middle.”

But that’s not all. The underwear company Frigo sells a brand of luxury performance boxer briefs at $100 a pair, and said that the underwear is stretchy and adjustable.

“It keeps you stabilized and your bits and parts in place all day,” said Mathias Ingvarsson, the chief executive officer of RevolutionWear, the firm behind the brand. “You wouldn’t be surprised if a bra and underwear cost $200 in the store so we felt that it was time for the men to get the extra opportunity.”

So there you have it, the new revolution of what it means to be a man. Take a look around, some guy out there is wearing one-hundred dollar underwear, others have soft, smooth skin, and others impeccably dressed. Nonetheless, more men are becoming conscious and aware of where they measure up in society, and how they look.

Copyright 2012 ABC News Radio

Monday
May212012

"Mansome" Documentary Explores Metrosexual Revolution

ABC News(NEW YORK) -- Is the age of the metrosexual man ebbing or was it never really such a big deal?

These days, some so-called man's men are pushing back. So much so, that there are songs written to boycott the man-icures, facials, waxing, and man tans.

But a new documentary called Mansome finds that more men care about what they look like. And for them, getting pampered the way women have for so long doesn't mean being any less of a man.

Morgan Spurlock, who also directed the hit documentary, Supersize Me, follows different men, all on a mission to define what it means to be a man. The characters range from an obsessive beard grower to a wrestler on a mission to rid his body of hair. Meanwhile, actors Jason Bateman and Will Arnett explore luxury spa treatments and services that cater to men to explore why men care so much about their vanity.

According to Tyger Latham, a clinical psychologist based in Washington, D.C., who was not in the documentary, the answer has a lot to do with the way men today understand and express their masculinity.

Many men are throwing out the rigid definition of masculinity -- "avoiding femininity, emotional restriction, avoiding of intimacy, pursuit of achievement and status, self-reliance, strength and aggression, and homophobia, " Latham wrote in his 2011 Psychology Today article, "Where Did all the Metrosexuals Go?"

"There is a growing body of research showing that men are rejecting these narrow gender stereotypes and exploring different ways of expressing what it means to them to be a man," said Latham. "One way of doing this is men's increased focus on personal appearance."

Latham's 2011 article questioned the extinction of that particular category of men. Now, he agreed, there's been a metrosexual revolution.

In fact, nationwide department store sales of male skin care products rose 13 percent from 2010 to $81.7 million last year, according to the market research firm NPD Group. And that number is only expected to increase.

"We're seeing strong growth in fragrance, men not only seeming to want to smell good but to look good as well," Karen Grant, vice president and senior global industry analyst with the NPD Group, said in a statement.

Jessica Watson, 26, manager of Knockouts, a men's only salon and grooming place in Norwood, Mass., said she's not surprised by the spike in men interested in self-grooming. She's seen it first-hand.

The salon opened a year and a half ago and already has more than 100 clients she considers "regulars."

Besides haircuts, massages and hair-coloring are the most popular services, she said.

"We get guys who are really concerned about they look like because of business meetings, but we also get construction workers," she said.

The spot, likened to a toned-down Hooters for hair care, advertises beautiful women, and a sports-themed interior to keep the place "man friendly," she said.

"Men are very loyal and once they try it, they get hooked," said Watson.

Most men enjoy good pampering regardless of where the men lay on the spectrum of "man," she said. And Mansome proves to agree. In Mansome, a Yonkers, N.Y., barber who specializes in custom-made toupees knows the perfect hook for those men with a new or renewed love of self.

"Doing this come perfection, and I think you are the type of person, you want to be perfect," he told a client while tightly stretching saran wrap over the bald client's head and lathering paper mache on top.

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Copyright 2012 ABC News Radio







ABC News Radio