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Entries in Menstrual Bleeding (2)

Friday
Jul152011

Campaign: Got PMS? Have a Glass of Milk

Jupiterimages/Thinkstock(NEW YORK) -- Looking for a cure to PMS? Grab some milk.

That's according to the folks behind the "Got Milk?" ads in their latest push to encourage Americans to drink more milk.

The new campaign from the California Milk and Processor Board is based on studies indicating vitamins and minerals found in milk can help alleviate pre-menstrual system cramps, bloating, mood swings and breakouts.

Yet, although the newest campaign uses PMS relief as a selling point, its' ads target men who "deal" with PMS. Soon to be released billboards depict confused men, holding gallons of milk, with a caption above them showing their inner thoughts.

The milk promoters' advertising efforts even include a new website called "Everything I Do Is Wrong," a site targeting men stressed by women experiencing PMS symptoms.

Although the ads have been labeled as sexist by critics, the message behind the billboards (milk helps cure PMS) isn't as controversial.

According to a study published in the Archives of Internal Medicine, women who adopted a calcium rich diet reported less severe symptoms.

Copyright 2011 ABC News Radio

Thursday
Jan202011

Drug to Limit Menstrual Bleeding Could Save Lives

Photo Courtesy - Getty Images(LONDON) – Researchers say a drug used to treat heavy menstrual periods could help save lives, reports Science Daily.

Researchers at Cochrane University believe that the drug, Tranexamic acid (TXA), could help patients that have bleeding after serious injuries from accidents or combat.

TXA, which works by reducing clot breakdowns, has been used previously during surgeries to reduce the need to perform blood transfusions, but is now thought to be of use in emergency situations.

"TXA reduces the risk of a patient bleeding to death following an injury and appears to have few side effects," said lead researcher Ian Roberts of the London School of Hygiene & Tropical Medicine. “It could save lives in both civilian and military settings."

Patient trials have determined that death by excessive bleeding could be reduced by about 10 percent with the use of the drug, which could mean 70,000 saved lives every year. 
 
Copyright 2011 ABC News Radio







ABC News Radio