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Monday
Dec272010

Jenny Craig Updates Signature Weight Loss Program with New Technology

Photo Courtesy - Getty Images(CARLSBAD, Calif.) -- Popular weight management company Jenny Craig wants to change the way its clients lose weight.  The company announced plans Monday to integrate technology through its Metabolic Max Program that will assist Jenny Craig consultants in tailoring clients' weight loss programs to clients' individual needs. 

The technology, developed by BodyMedia, Inc., will use data provided by the BodyMedia FIT device, which tracks daily calorie burn and permits customers to log calories online and with smartphones.

"Integrating this technology from BodyMedia, Inc. allows us to offer an even more personalized approach to weight loss to consumers," Patti Larchet, CEO of Jenny Craig, Inc. said.  "Jenny Craig is thrilled to add the latest technology to its clinically proven program to offer clients a truly unique program that is personally tailored to their individual metabolisms."

Customers who sign up for Metabolic Max will receive the BodyMedia FIT device to be worn on the upper arm.  The FIT will measure the electric conductivity of sweat, skin temperature and body motion to determine client calorie burn granting clients the ability self-monitor their weight loss habits.

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