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Entries in Methamphetamine (2)

Thursday
Nov102011

'Black Swan' Director Helps with Anti-Meth Ads

iStockPhoto/Thinkstock(NEW YORK) -- Darren Aronofsky, the Oscar-nominated director behind Black Swan and Requiem for a Dream, has taken his famously dark style to the small screen in four 30-second ads guaranteed to make teens think twice about using methamphetamine.

The ads, released Tuesday as part of the Meth Project's latest multimedia awareness campaign, depict the scary scenes of meth addiction: from desperation to loss of control to attempted suicide.

This is the second time Aronofsky has lent his vision and star power to the campaign. In 2008, he directed a series of ads showing how meth use affects not only the user but his or her loved ones.

Other Hollywood superstars who have teamed with the Project include Wally Pfister, director of photography for The Dark Knight and Inception, Alejandro Gonzalez Inarritu, who directed Babel and 21 Grams, and Tony Kaye, who directed American History X.

Since the Meth Project launched in 2006, meth use has declined 65 percent in Arizona, 63 percent in Montana and 52 percent in Idaho -- decreases largely credited to the Project's hard-hitting TV and radio ads.

This year, the campaign spread to the digital world with an interactive website.

To transform the research on meth into messages teens can understand and share, the Project partnered with experts from various national agencies, including the National Institute on Drug Abuse and the Substance Abuse and Mental Health Services Administration. They also interviewed hundreds of meth users.

The website is designed to get teens asking questions before they try meth -- questions like, "What is meth mouth?" and "What are crank bugs?" On the "Body by meth" page, users can use tweezers to dissect meth's harmful, even fatal health effects.

"We knew we needed to leverage digital and social media to engage teens in a radical new way," said Nitsa Zuppas, executive director of the Siebel Foundation, which funds the Meth Project. "MethProject.org provides the means to understand the risks of meth and really influence others."

Copyright 2011 ABC News Radio

Wednesday
Jul272011

Study Links Meth Use to Parkinson's Disease

Brand X Pictures/Thinkstock(TORONTO) -- People who take methamphetamine or other stimulants put themselves at far greater risk of contracting Parkinson's disease, according to a new study.

Researchers at Toronto's Center for Addiction and Mental Health said they looked over 300,000 hospital records from patients in California and learned that those hospitalized for use of meth or other amphetamines were 76 percent more likely to develop Parkinson's -- an incurable condition that causes uncontrolled tremors among other symptoms.

Dr. Russell Callaghan, who led the study, says the linkage of Parkinson's disease to meth use has been suspected for three decades but this appears to be the first conclusive proof of cause and effect.

Overdoses of methamphetamine and other stimulants in its category can result in cardiac arrest and death.

Copyright 2011 ABC News Radio







ABC News Radio